Three concepts developed for The Standard, centered around a hosted event at the Four Seasons Santa Fe for top-performing MGAs and senior business executives. In addition to reflecting the natural beauty and spirit of Santa Fe, I focused on creating a flexible, customizable brand system that the team would enjoy working with as they applied branding to all of the deliverables for this event.
The Standard | Concept Development | Graphic Design, 2025 | Copy provided by Dan Tappan
