Three concepts developed for The Standard, centered around a hosted event at the Four Seasons Santa Fe for top-performing MGAs (Master General Agents) and senior business executives. In addition to reflecting the natural beauty and spirit of Santa Fe, I had a side goal of creating a flexible, customizable brand system that the team would enjoy working with as they created all of the deliverables for this event. An inspired creative is a happy creative, and to inspire, it should feel a little bit personal.
The Standard | Concept Development | Graphic Design, 2025 | Copy provided by Dan Tappan
